Lindsay Lohan sued E-Trade, an online brokerage company, over a Super Bowl ad that featured talking babies. In the ad, one of the babies, a male, apologizes to a female baby for not calling her the night before. Suspicious, the female asks if he had been with that "milkaholic Lindsay."
Ms. Lohan claimed that she had attained "one name recognition" like Madonna or Oprah, and that the use of the name Lindsay in the E-Trade ad used her celebrity status for its own profit. E-Trade responded that Lindsay is a popular name and happened to be the name of one of the ad team's members. It moved to dismiss the lawsuit as meritless.
Under the terms of the settlement, which is confidential, Ms. Lohan dismissed her lawsuit with prejudice. The settlement of the $100 million action came the same day a judge issued a bench warrant for her arrest. Settlement leaves her free to focus on her other legal problems, including the current probation-violation claim for failing multiple drug tests.
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